Saint Laurent tops Lyst Index; Skims, Coach, Ralph Lauren boost reach

Saint Laurent ranked top for the first time in the Lyst Index in Q3 2025, followed by Italy’s Miu Miu and London-based H&M Group brand COS.
Saint Laurent’s Le Loafer shoe was Q3’s second hottest product.
Moving up four positions, COS saw a 147-per cent increase in searches in the quarter.
Loewe moved down six spaces to eighth rank.
American brand The Row moved up two spaces into fourth position.